We know you’ve heard it before, but that old saying is true : SIZE MATTERS.  When you are on a walking tour, that is!  For Secrets of Salem, that means smaller, more intimate walking tours where you can interact with your guide and get customized local recommendations along the way. It’s important to us that our guests feel like they are touring Salem with friends.  We can’t wait to share the history and mystery of Salem with you.


Dark History: Murder and Maritime

Follow your local guide on a unique walking tour that blends stories of Salem’s most famous murders with the maritime history that shaped-and in some cases twisted, Salem. Your tour includes stops at the Gardner-Pingree House, the Salem Maritime Historic Site, and an exploration of the beautiful architecture in the Salem Common district, famed for its mansions built from maritime money. We will uncover some of Salem’s murky maritime past, with Its gilded façade built in some cases on illegal activity and slavery. Along the way, we will step back into Salem’s history to hear stories of macabre murders. Because of the graphic nature of the subject matter, this tour is 18+. All tours meet outside of Coon’s Card and Gift Shop.

2 hours (18+)


Dark History: Hauntings and Hysteria

Join your local guide for a trip back in history as they share the story of Salem’s founding in 1626 by puritans whose search for religious freedom ultimately ended in a wave of fear, suspicion, and anger that gripped Salem for one fateful year. Your tour will include stops at some of Salem’s most popular locations, like the Witch House, Chestnut Street, & Burying Point Cemetery, and some secluded off-the-beaten-path locations that very few tourists get to experience.  Along the way, your guide, an experienced storyteller, will recount all the details of the witchcraft hysteria & share Salem’s spookiest local legends of hauntings from 1600s through the present day. All tours meet outside of Coon’s Card and Gift Shop.

2 hours (All ages)


Salem Shopping Tour: Unique Boutiques

Do you love to shop when you travel?  We do too, so we created this two-hour shopping tour, stopping at some of the of the coolest and most unusual boutiques in Salem.  As you stroll through cobblestoned streets, your tour guide will share the history and mystery of Salem. You’ll hear stories about the famed witchcraft hysteria of 1692, Salem’s infamous maritime history, and modern tales of haunting. Your tour will take you to many the most unique stores in Salem, with time for shopping at each.  In most cases, our retail partners will offer our guests exclusive special discounts and/or free gifts with a qualifying purchase! All tours meet outside of Coon’s Card and Gift Shop.

2 hours (18+)


Custom Tours

Are you coming to Salem and want to have a personalized experience?  We can make it happen! For groups of 6 or more, customs tours are available and can be tailored to your interests and availability.  We will work with you to create the perfect experience.  Contact us for more information on options and pricing. All tours meet outside of Coon’s Card and Gift Shop.

(All Ages)